Your goal of taking your livelihood into your own hands is the new normal. We have some ideas about how you can supercharge your efforts.
As an everyday entrepreneur, you are no longer the outlier.Your goal of taking your livelihood into your own hands is the new normal. We have some ideas about how you can supercharge your efforts. 2021, friends, is yours for the hustling…
*All of the templates you see here are available right now in Over, and can easily be customized for your brand!
We’ve all probably heard and used the word ‘pivot’ more than we’d like to admit in 2020. But rapidly shifting your business’ strategy and operations in a new direction is a lot easier said than done – and it’s a problem proportionate to the size of your business. A speedboat would’ve been able to swerve around the iceberg that the Titanic couldn’t avoid… just saying.
In 2020 we witnessed the value of being lean, agile, economical, innovative, gritty; able to absorb the blows, get right back up, and keep on keeping on. If you’re an entrepreneur running a small business, or a side hustler trying to make a big dream come true, this probably sounds like you before the pandemic even dawned on us. Being the scrappy little guy puts you in good stead to thrive in uncertain times. Your training has made you strong.
If 2020 forced your hand, and you’ve had to find new ways to generate an income – to pivot towards running your own business – then 2021 might just be the best possible time to get into the small biz dojo, and start doing your daily push-ups.
For one thing, getting an online business up and running has never been cheaper or easier. You can get your own domain name, website, online shop, SEO strategy, ads, analytics, social media designs, and unique brand identity for less than 20 bucks a month, on a single platform, and put it all together yourself in days. Hours, if you’re in a real hurry. With technology taking care of all the complicated stuff, you’re free to harness your own creativity as a valuable asset in building your dream.
Creativity doesn’t only apply to design. Running your own business is an opportunity for you to share fresh ideas and approaches with the world, to challenge the status quo. You can create the type of business culture or service that you’d like to experience, and take advantage of brave new ways of doing things in a brave new world. Just imagine…
As we’ll read more about later, personal development and learning is another dam that broke in 2020. Building a professional marketing and promotion pipeline – from registering a domain name to designing your own logo, business cards, website, and posters – really is something you can do yourself. All the knowledge and support you need is freely available, and taking some time to learn these valuable skills is a worthwhile (and very satisfying) project to undertake. You might be surprised at how awesome you can make your brand look, when you put your mind to it.
Social media platforms provide an equal playing field for big and small brands alike. Attracting customers in this hyper-crowded marketplace is ultimately a game of attention – and that game can be won, with beautiful design and consistent branding.
Taking your marketing, e-commerce, design, and SEO into your own hand isn’t just empowering, it saves you a small fortune. Rather use what marketing dollars you have for promoting posts, and paying for ads. With such a low barrier to entry into the market, it makes it less scary to take that first step – even if that means with a free trial, after work, and on weekends. You don’t need much money on the table to try out the game, so you might as well roll the dice.
Nurturing a side hustle for added financial security is smart, if you can do it. In a world where (as we all now know) anything can happen, why not take a bet on your craziest dream coming true? We see it happening around use every day, whether that dream is selling bowties, or corn grits. Life is short; that’s the other thing we’ve come to value a little more. Expect to see more people following the path of their passion in a post-pandemic world, with renewed appreciation of our freedom, and humanity.
Spurred on by half a year of being confined to our homes and having to order more stuff online, e-commerce will continue to infiltrate our lives, further opening up an already gigantic opportunity in 2021 and beyond. Re-selling, making, and trading represent some of the most common side hustle opportunities, all of which exploded this year. With DIY tools capable of automating the shopping experience to be as simple for your customers as they’d experience with any mega-brand, it makes no difference whether your store is based on the high street, or your bedroom.
With GoDaddy, you can set up your own online shop, and replicate its presence on Amazon, Etsy, Instagram, or Facebook by simply checking a couple of boxes. Boom! You’re a global enterprise.
Little as you might be in the early stages of building your own brand, our advice is to go out into the world with supreme confidence, and create a first impression of seasoned professionalism. Fake it ‘til you make it… or rather, let your experience catch up with your persona in due course. Aim to portray the best version of your brand from the get-go.
The best way to do this is with a beautiful and consistent brand identity. Start by developing your brand’s story, designing a logo, and then gradually build up your own customized fonts, graphics, images, and colors. Put on your best dress, and take your place at the cocktail party. We have a feeling you’re going to be a big hit…
Find all of these templates – and thousands more – in Over. Make them your own with customized colors, fonts, and graphics, and take your side hustle to the next level in 2021. This is the year it happens!
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