If you haven’t tried advertising on social media before, Facebook is a great place to start. It’s also a great place to return to, again and again, even when you’ve spread your marketing wings elsewhere.

That’s because Facebook’s large user pool and targeting tools make for good returns on ad spend. So much potential! But there are a few knacks to squeezing all you can from this lemon.

1. The 20/80 rule

This is a biggie. Facebook don’t want your pictures to say a thousand words. They want them to say as few as possible. This they convey with their 20/80 rule - meaning that for any given ad image, at least 80% of it shouldn’t contain a word, letter, or number. This includes logos and watermarks (ouch).

This rule isn’t set in stone, and your ad won’t be rejected as a result of breaking it. But Facebook may well throttle your reach, wasting your ad spend. Choose your words wisely.

2. Speaking of words…

Ads aren’t novels. They need to get to the point. Keep your idea simple, and your copy decisive and sure. Then edit, edit, edit, until you can’t cut even one more word without it losing something big.

You’ll know it when you see it. Don’t forget a strong call-to-action like ‘learn more’ or ‘shop now.’ Without this potential clients won’t know what to do next, regardless of how beautiful and relevant your ad may be.  

3. Peacocking

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By now, people are adept at filtering ads from their experience online. To get their attention, you need to stand out. Design can help you here. We have a big collection of Facebook ads for all occasions at-the-ready. All of them sure-fire ways to get noticed. Take a look.