The best Instagram stories are real stories. They have a narrative with a beginning, a middle, and an end. This keeps your audience engaged for longer, making your relationship with them stronger.

With that said, the last thing you want is to lose them halfway. So, you gotta keep them tapping.

Not sure how to do that? These two design tricks will help:

Break up one long image

Create curiosity by splitting an image over 3–5 slides in your story.

Use visual cues

You can do this by adding three dots after your copy, using arrows, or showing a person pointing, gesturing, or looking towards the next slide.