This is the first of our Black Friday basics series, where we’ll teach you how to pull off a Black Friday/Cyber Monday sale with ease, in three simple steps.
This week? It’s all about the hype.
You’ve seen the emails. The Instagram Stories. Facebook ads. It’s everywhere. Everyone seems to do Black Friday so easily, right? You know the sales are coming, the proof is right there in front of you. But how do you make it work for your business?
One of our favorite tactics is the tried and true teaser campaign.
Why tease your campaign?
- Curiosity - one of the biggest psychological triggers, with all the attention focused squarely on your business
- Hush hush – it'll keep your full promo details hidden from your competitors, making it easier to keep that differentiation strategy under wraps until the big day
- Anticipation – your followers know you’re doing something, so you’re officially on their sales radar for Black Friday.
Okay, great! But also, how?!
There are three simple steps to a great small biz teaser campaign:
1. Build your follower list
For a small business, this is essential to maximize your reach during peak sale time. If you haven’t already, start this now. Here’s how we’d play it:
Idea 1 – Tell everyone
Post your product/sale teaser and ask followers to like and share with their friends (ever used “tag a friend who needs to see this”? Now’s your chance!).
Idea 2 – Drop the hints
Whether it’s a single product or a new collection — hint at it, flash it, show a corner or zoom in on a feature — show juuuust enough to get your followers excited.
Hot tip: Now is not the time to be shy. Take a “support small business” angle and ask for their business this Black Friday.