Brand Building

Creating Father’s Day promos that pop

These days, the dad gift-buying field is a lot wider than soap-on-a-rope and novelty aprons.

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May 26, 2019

These days, the dad gift-buying field is a lot wider than soap-on-a-rope and novelty aprons. And that equals lots of opportunity for peeps who sell things.

And if that’s you – a seller of things – how do you approach your dad-focused promos so they stand out?

In a similar way to our Mother’s Day marketing tips, actually – with catchy ideas, and great designs.  

And, as with all promotions, just remember to:

• plan and pre-schedule your posts to save time

• use relevant hashtags (for instance #fathersday or #dad) for more reach

• stay consistent with one design theme for all platforms

We’ve picked a bunch of freshly grown templates for you, categorised in three different approaches. Check ’em out!


1. Targeted gift guides

Guides to suit specific interests help steer online shoppers in the right direction.

2. Dad deals

The special-offer route is an oldie but goodie for promoting days like this.

3. Buzz-creating contests

Contests can be a great way to capture the fun vibe of Father's Day.

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