Chances are, the last time you wanted to buy something, or follow someone on Instagram, you first checked out what other people had to say.

No judgment, we all do it. It also has a name – social proof. And it’s key to online decision making.

We’ve got 3 killer ways you can leverage the power of social proof with customer testimonials and reviews. Yay!

But first, you need to follow these rules:

1. They must be real. Made up testimonials and reviews don’t count. Duh.

2. They must say more than “I love it”.  Potential buyers and followers want to know why.  

3. Always include the name of the reviewer. This shows #gratitude, and proves that you’re not breaking rule #1.

Got it? Now let’s make ‘em stand out on social.

1. Quotes

Simple, but powerful. Share these in your feed. Tip: use your brand colors for extra punch.

2. Stories

Create a Story Highlight as well. This way, they’ll stay at the top of your feed.

3. Regrams

Like a reviewer’s post? Repost it with a shoutout in the caption. P.S. remember to ask permission, tag them, and use #regram.