A good design is complicated. Or is it? The principle of white space or negative space (same thing) throws this misconception right out the window.
Here’s how white space can help boost the impact of your designs with the power of ‘less is more’.
White space is the ‘air’ between the elements of your design, a kind of breathing room on your canvas. It doesn’t have to be white, it’s simply the area on your design that is free from text, images, or graphics.
White space is your friend because…
- It allows the eye to focus on what is important quickly
- It creates a positive viewer experience
- It leads the eye across or down a layout, linking elements, and telling a story.
- It adds style and elegance
Check out the steps below to see how to enhance your designs with white space.