Brutalism is the lone wolf of design trends – a cool rebel with a hefty dose of ’tude! Sure, it’s not for everyone, but it can shake things up, and get your followers’ attention.
The style takes its name from a raw, concrete-heavy ’50s architectural movement, but, in terms of modern design, think of it as throwing these four rules out the window:
- cohesive palette
- spacing symmetry
- sense of depth
- readable text
Instead, Brutalism can clash colors, crowd or overlap elements, look flat and stark, and is big on analog-style, monospaced text! We think its punky, anti-design tone suits:
- urban fashion brands
- design, art, and tech-based businesses
- music gigs and events posters
Top tip: Our Be Bold layout collection is the perfect starting point for this style.
These examples should get you in the Brutalist zone!
Pared back, and type-heavy