Design Trend
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July 8, 2019

Like breaking rules? Try Brutalism.

Brutalism is the lone wolf of design trends – a cool rebel with a hefty dose of ’tude!

Brutalism is the lone wolf of design trends – a cool rebel with a hefty dose of ’tude! Sure, it’s not for everyone, but it can shake things up, and get your followers’ attention.


The style takes its name from a raw, concrete-heavy ’50s architectural movement, but, in terms of modern design, think of it as throwing these four rules out the window:

  • cohesive palette
  • spacing symmetry
  • sense of depth
  • readable text

Instead, Brutalism can clash colors, crowd or overlap elements, look flat and stark, and is big on analog-style, monospaced text! We think its punky, anti-design tone suits:

  • urban fashion brands
  • design, art, and tech-based businesses
  • music gigs and events posters


Top tip: Our Be Bold layout collection is the perfect starting point for this style.  

These examples should get you in the Brutalist zone!


Pared back, and type-heavy

Chaotic and bold

Somewhere in between

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