If you call the Southern Hemisphere home, it's almost time to bid farewell to those winter knits and celebrate the changing season. Yup, spring is about to be sprung, and we can't wait to celebrate.

Whether you're a brand launching its latest collection, or a restaurant offering up a new, seasonal menu, spring is the perfect excuse to promote exciting changes.

One of our favorite ways to fully utilize the changing season is to run a sale and offer up discount codes to ramp-up engagement.

And when you're creating that promotional content, refresh your color palette to stand out on social with spring-ready hues. We love shades of peach and apricot, light aqua and pebble gray.

Don't forget about those in-store promotions too, which will get customers through your door. Consider hosting an event such as a new season make-up class, or a spring cocktail evening.

Last but definitely not least, consider taking your business al' fresco! Think personal training in the park, picnic meet-ups, or a stall at your local farmers market.