July 4th is also a huge sales period nationwide and a great time to promote your biz.

The question is, in order to help rocket your Fourth of July sales figures, how can you stand out like sparklers on a pitch-black night?

We have four (of course) approaches below, plus templates to show how to put them to use.

Happy Independence Day, USA!

1. Talk up the patriotism

Share a stirring quote, or communicate your brand’s patriotic attributes (e.g. 'Made in the USA’).

Try these templates in the Over app 👆

2. Focus on freedom

If your brand relates to your customers’ freedom in any way, Independence Day is the time to highlight it.

Try these templates in the Over app 👆

3. Get creative with discounts

For example, reduce in-store items that are red, white or blue, or sell things for $4.

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Try these templates in the Over app 👆

4. Update your social profiles

Add fireworks or red, white and blue imagery to your covers and profiles. Simple, but effective!

Facebook cover examples: