Over’s a magic bag of tricks, and there’s temptation to go wild and pull out as many as possible. But, to cut through to your audience, sometimes you’ve gotta use less to do more.
We’ll keep this short and sweet, then! Here are three easy ways to achieve a striking, minimalistic style using your favorite app. (That’s us, right?)
Found a beautiful, uncluttered image in the app? Good start! The more negative space the better – vast expanses of sky or sea, for example – to ensure your copy is the centre of attention, and not competing with complex visuals. As for text, think clean, thin, serif fonts, and simple sans-serif options. Keep your phrases short and your sizing modest, but legible, and space widely to let the image show through and the letters breathe.