We all know that repetition is a guaranteed way to make people pay attention. Let me reiterate that for effect: Repetition is a guaranteed way to make people pay attention.
We all do this when we converse, double checking to ensure the most important points we’re trying to convey are landing. Confident public speakers use selective repetition for dramatic effect, to highlight key phrases or ideas that are at the core of their message.
Visual communication often employs the exact same strategy, for the exact same reason. In the perpetual flow of images we scroll through on our social feeds, seeing something repeated gives us pause, tapping into the idea that if it’s worth posting more than once, it must be important. It’s not just a single idea floating around; it seems to be part of something bigger. It’s intriguing, right…?
We’re seeing this design strategy used more and more for visual impact on Instagram, Pinterest, Facebook, and physical poster designs – especially with supersized typography. Whether it’s an important quote, an expression of your brand’s story or an event promotion, making us read something twice effectively doubles the chance of us remembering it.
Of course, simply repeating the same design again and again isn’t going to do have this effect. That’s just… boring. The trick is to create subtle variations; a balance between sameness and difference. It needs to be unique enough to attract our attention, but similar enough to register that this is indeed the same message being repeated.
Repetitive design can either be expressed as a series of posts as a small takeover on your Instagram feed, stories, carousels, or unified into GIFs.
If you’re interested in trying out this highly effective idea for your own content, using Pages in Over makes impactful repetitive typography a breeze. Once you’ve crafted your initial poster or design, simply duplicate it with the tap of a button, and then switch the colors to create several new versions in minutes. You can save them all in one go, too.
Take a look at how easy it is to use Pages to create beautiful stories, in half the time.