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Make a Different Future | Brand Booster Pack

2020 accelerated big shifts in consumer behaviour and new ways of interacting virtually. We’ve identified five big trends that will shape the year ahead, with practical ideas – and editable templates – to help you hit the ground running.
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The Professional Side Hustle

As an everyday entrepreneur, you are no longer the outlier. Your goal of taking your livelihood into your own hands is the new normal. We have some ideas about how you can supercharge your efforts. 2021, friends, is yours for the hustling…

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Community Commerce

“We’re all in this together,” became a global mantra in 2020. If the year that was had any upsides, increased empathy, and awareness of community were certainly two of them. Going forward, collaboration makes more sense than competition. Group hug!

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The Learning Curve

Now that the world is accustomed to remote learning, education will remain a massive opportunity for engaging customers – and upskilling yourself. Get clever: monetize all your skills, and use knowledge to add value to your product.

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Open-Mindedness

To truly understand your audience, you have to step outside of yourself, and look at the world through the eyes of others. Now more than ever, open-minded conversation is the remedy to conflict – and an opportunity for your brand to get real.

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Shelter From the Storm

2020 came at us like a freezing, blinding blizzard, forcing us to take refuge – both literally, and psychologically. While the storm still hovers overhead, your brand has an opportunity to be a warm little cottage with a fireplace and hot cocoa; a haven for us to regather strength.

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